National School Breakfast Week (NSBW) – March 2–6, 2026
National School Breakfast Week is an annual celebration that emphasizes the importance of a nutritious breakfast in helping students succeed in school. Taking place March 2–6, 2026, this week invites schools across the country to engage students and families with fun events and creative promotions centered around the School Breakfast Program.

The 2026 theme, “The Quest for School Breakfast,” encourages students to embark on a magical, adventure-filled journey to discover the power of a healthy morning meal. Through themed menus, interactive activities, and decorated cafeterias, schools can highlight how breakfast fuels learning, focus, and energy throughout the day.

This campaign is a great opportunity for school nutrition programs to boost breakfast participation, educate students on healthy choices, and show how starting the day with breakfast can lead to better attendance, behavior, and academic success.